Stage 1 is hubris born of success. The company's people become arrogant, regarding success as virtually an entitlement.
Stage 2 is the undisciplined pursuit of more -- more scale, more growth, more acclaim. Companies stray from the disciplined creativity that led them to greatness in the first place [Stoops x2, Venables, Leavitt, Mangino], making undisciplined leaps [Elliot, Miller, Smith, Clements] into areas where they cannot be great or growing faster than they can achieve with excellence, or both.
Stage 3 is denial of risk and peril. Leaders of the company discount negative data [Fresno State, Iowa State], amplify positive data [ku, Missouri, Nubb] and put a positive spin on ambiguous data.[Recruiting Rankings] Those in power start to blame external factors for setbacks rather than accept responsibility. [Can't recruit to Manhattan.]
Stage 4 is grasping for salvation. Common "saviors" include a charismatic visionary leader [Wefald], a bold [and Daring] but untested strategy, a radical transformation, a "game changing" acquisition or any number of other silver-bullet solutions. [Hire Prince]
Stage 5 is capitulation to irrelevance or death. Accumulative setbacks and expensive false starts erode financial strength and individual spirits to such an extent that leaders abandon all hope of building a great future[Wefald, Krause, etc...]. In some cases their leaders just sell out. [Re-hire Snyder] In other cases the institution atrophies to utter insignificance. [KSU football 2009, 10, 11, etc...]
Your post was a trainwreck. It's fixed now.
