Exactly why we'll never be like the Big 10 and the reason they will contniue to be a better conference than us. 
Huh?
While other conferences, such as the Big Ten and Atlantic Coast Conference, split revenue equally, the Big 12 does not.
When the league was formed 11 years ago, the Big Eight was forced to create an incentive for schools such as Texas and Texas A&M to join because those schools had invitations to other leagues. Texas was courted by the Pac-10, A&M by the Southeastern Conference.
What the Big 12 came up with was unequal revenue sharing that would reward the drawing power of traditional football schools.
Currently, all sources of revenue outside of television are shared equally among the 12 schools. Only half of television revenue is shared equally. The other half is placed in an "appearance pool." Schools earn monetary units based on football appearances and on national TV non-conference basketball appearances.
Hence, even though Texas will always have more money to spend because of their size, they continue to even gain better footing financially because they are always on T.V. more and come out ahead on the revenue sharing aspect.
