The thing is, KSU can't afford to have all of its OOC games be $35 a ticket anymore. But you can't jack up the price unless you bring in a team to play that's decent.
KSU needs at least one premium dollar OOC game at least every other year.
Plus, you want to recruit better?? You better play somebody outside your conference regularly. Nobody is going to get fired up with a 4 game OOC schedule that's Akron, Temple, FAU and Western Louisana.
You can say whatever you want about Mack Brown ... but geezus the Texas-Ohio State game is going to be a week long media blitz for them, as if they really need it.