I thought the athletic department's creativity was being held back by Snyder and his conservative/dull nature, but now I see that they are, in fact, creatively inept. I mean, how did a bunch of people get in a room, watch that, and say "yeah, I think the crowd is going to love it. It's a go". Probably the same morons that did the A&M video in '05 ("Avenge me!").