Actually, it's that stars matter is the criteria.
Success of a program is more than just recruiting, and that has been shown to be more of an impact than recruiting alone. Rusty is incorrectly trying to make the correlation that success on the field = recruiting, and manipulates the numbers to his advantage. By spotlighting only what he wants you to see, the numbers give him an edge.
What is important for a team to be successful on the field is not just recruiting, but coaching and player development. By Rusty's standards, Bill Snyder should not be successful, as the same with Rich Rodriguez, or Urban Meyer, or any number of coaches that have built programs from recruiting that has been sub par.