I don't get stuff like that at all. Most people who watch the game like to know who's playing. Unless you have a program or have followed the team for awhile, it's not obvious who is who. The names make a big difference.
And how exactly is it supposed to motivate them? Are they working to get their names back? Like if you do a really good job you get to have your name NEXT year? That out to really get the seniors going.
I'll sure bet it really works well for getting recruits too.