Who's going to buy the shoes of a high school dropout? Sounds silly, but it's true. Whatever you may think of Nike, they at least PRETEND to be socially aware and conscious. What kind of message are you sending my rewarding a basketball prodigy with a multi-million dollar contract but he couldn't finish high school? You're basically telling kids it's OK to not go to school because you can still get paid. Nike doesn't want that type of heat.
I disagree; in my opinion what you've described above is just the next domino to fall in the exploitation of these kids by the shoe companies. There's simply not a dollar bill around strong enough from one of them from making it happen, once one does, the rest will follow. Remember 15 yrs ago when no one was going to buy the shoes of a college drop out (Carmelo) let alone some loser who didn't even attend college (LeBron)? Do I have a problem with it? Hell no. Exploitation isn't always a bad thing, especially when you sign a $20M shoe deal and get treated like a celebrity without so much as a guess on how to spell "e-x-p-l-o-i-t-a-t-i-o-n". Nike has been telling kids it's OK to not go to school b/c you can still get paid since they introduced those first red and black Jordan's in 1985 (yes, I had some). Now that I think about it,, Nike has been telling kids NOT to go to school because someone might ROB your ass if you're wearing their shoes since they introduced those Jordan's in 1985...but hey, that's enough digression for now, Mayo will end up at Oak Hill and finish his high school degree.
KATPAK