Because they simply don't give a rat's ass about getting better. The post-game comments I heard left me with the distinct impression that Prince & Co. are just fine with eeking out a 1-point win over a I-AA team that played well enough that KSU should have lost by a couple of TDs. Isn't this like Bill Snyder's lesson #1? If you don't give a &@#%, you won't be improving much at all.