I pretty much like a rich taste.
I like the taste of tobacco and generally hate "light" cigs, filters and any flavored or plastic tipped cigars.
For cigs in the past I smoked Kamel Reds, Lucky Filters or Unfiltered, Handrolled (when my roomates hippie gf was in town and would roll them) or Marlboro 27's.
For cigars have usually just had a cohiba in foreign lands. Generally very enjoyable, but pricey. Heard from some old dude smoking down there that most of the good cuban families are in the Dominican now anyways and that Cubans are generally overpriced.
The last Cuban I had was like $28 which was kind of ridic, but also tasted fantastic.