how bout a way of being one of the only bands in the world with enough music integrity to be able to do this.
Musical integrity? Seriously? I think you mean "enough naive, pretentious scenesters who latch onto Radiohead because of the band's hipster cred despite the band not releasing anything other than incoherent, childish drivel since the brilliant OK Computer."
Sure, it's great that Radiohead is doing their "pay what you want for our album" publicity stunt, but all it means is that the band's followers will blindly follow their heroes regardless of the staggering decline in the quality of the band's output. It doesn't mean that Johnny and Suzo Emopants can expect get $15 per album download if they put their stuff on the web and let their fans pay what they want. Just not happening.
If you like it more with every listen, that's your brain trying to tell you that you're in the process of fooling yourself.
When I got home with Kid A about 7 years ago and gave it a listen for the first time, I thought about Thom Yorke's bitterness toward the fans' adoration of the most musically accessible song from Pablo Honey (Creep). He literally sneered when he sang it at concerts and fans sang along because he hated it so much (particularly the idiotic peasants singing along in the crowd). I began to think that Kid A was the band's first of a series of experiments designed to see whether their fans would a) reject the pompous, cacophonous (ahem...difficult) garbage that was Kid A, Amnesiac, Hail to the Thief, etc. or b) blindly continue to praise Thom, Johnny, Phil, and Colin as brilliant sonic frontiersmen regardless of the ridiculousness of the material they committed to vinyl and CD for fear of being exposed as uncool and/or intolerant of "experimental" music. I hypothesized that Kid A was a complete joke - that the band would reveal months/years later that they had produced Kid A on a whim in a matter of 10 hours by just dinking around with synths in order to expose as a total musical fraud anyone who claimed to find depth or meaning in the composition or production. It could still happen. I'm waiting. Thom's rapping in Wolf at the Door (on that political publicity stunt, Hail to the Thief) pretty much confirms it.
From Kid A onward, Thom Yorke and the boys have been whacking it to Squarepusher, a band whose influence upon Thom will ultimately be held accountable for the shockingly steep decline of what should have been one of the greatest rock bands of our time.
Mourn with me, friends.
