IMO, 4 reasons you don't want a conf. championship game
1. UT 1996
2. aTm 1998
3. CU 2001
4. KSU 2003
Quasi 5th reason: OU 2007
okay?? all of those teams deserved the title. they were the better team.
bzzzzzzzz, wrong
All those teams, beat a team that otherwise would have played for a NC (OU '03 was lucky)
Ohio State, Michigan, and USC have too much to lose by playing a conf championship game against a team with nothing to lose that is otherwise a very good team
Now that there are 5 BCS games, and no Big10/Pac10 Rose Bowl, this argument doesn't hold as much water, but it's the old reason