Beyond the money, I think the state of the program makes the job more appealing to a younger guy. Older guys or "big names) are going to want very specific things: location and ability to recruit being a couple and probably the ability to win right away. I don't think the older guys mentioned (Majerus, Richardson, Huggins) want to go to a program that has to be absolutely rebuilt. Sure, they'll want a challenge, but after our last 15 years or so that might be the perception this job may be viewed as more than a challenge.
I think younger guys are more willing to overlook that. I think they can see a situation like K-State and feel they can get the job done here, even if it is a stepping stone job. Its all about timing and opportunity and the younger guys are going to be easier to sell on that at a place like K-State given the state of the program over some of the older guys.
I think there is a lot more to it than just money.