Date: 20/08/25 - 13:10 PM   48060 Topics and 694399 Posts

Author Topic: Football season tickets sold out for 07'.  (Read 2271 times)

August 23, 2007, 03:33:08 PM
Reply #60

sonofdaxjones

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Come on, those "Power of One" billboards clearly are a call to action for even the most casual of fans.

August 23, 2007, 03:49:28 PM
Reply #61

Saulbadguy

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I've met casual KSU fans who still think the KSU football ticket is a "tough ticket".  They might go to a game if they thought they could easily get a ticket.



That's the hilarious thing.  I've got K-State friends I went to school with that have no idea that tickets are even available for the games.  I talked to a guy I work with the other day that was absolutely convinced there was a "waiting list".  And I'm not kidding.

This is exactly why the Chiefs analogy is relevant.  For the first time since pre-Marty days season tickets aren't sold out and they're at the end of the waiting list.  The response isn't to sit on their hands and just eat a huge chunk of revenue, the response is to run a massive media blitz, let the general pulbic know tickets are available and offer some creative season ticket packages. 

This is pretty basic advertising and marketing stuff, here.

The reality is the vast majority of target audience aren't die hard sports fans that spend hours a week on internet message boards following the team and have the K-State sports website and ticket office number memorized by heart.  To make the assumption that 1) the entire general fan base falls under that category and 2) that there is no potential for growth is really silly.

 
ku basketball-only fans still think Allen Field house is a tough ticket, and that's why they've never been to a game.  It's just a "casual fan" thing. They probably wouldn't go to the games even if tickets were available, IMO.

August 30, 2007, 08:33:42 AM
Reply #62

michigancat

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    You can't be racist and like basketball.
Looks like the advertising train has started rolling!!!

http://kansasstate.scout.com/2/672926.html