ku is an elite school if you live in Lawrence and all you talk to are other people in Lawrence and going out drinking at Overland Park bars with ku flags hanging everywhere. The Texas fans tend to do this too. You live around Austin, all you read is the Austin-American Statesman and watch the local TV stations, after a while you start believing your team truly is the best in the nation and everyone else is substandard and all you are basing this on is you and your friends talking yourselves up.
But then the tournament comes along and your team gets beat and you spend the next few weeks talking about how you "choked" or "gave the game away" and other such nonsense. Then during the offseason you still compare yourselves to schools who have won many more titles than you have.