KSUFans Archives
Sports => Snyder's Electronic Cyber Space World => Topic started by: ~WabashRoll~ on August 22, 2007, 12:59:54 PM
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Must be.
Only logical reason as to why our AD has chosen not to run a single tv or radio ad promoting the upcoming K-State football season.
Of course in Kansas City, for all of us that have the good fortune to live here, this time of year we all get to experience the ku, MU, and now Chiefs onslaught of ticket sales propaganda for the next two months.
Great problem apparently we don't have.
:thumbsup:
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ADTW is scary smart.
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I only see the ku billboard that features the KSU helmet prominently. (It's f*cking everywhere)
Haven't noticed any MU stuff, but I don't watch much TV.
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I only see the ku billboard that features the KSU helmet prominently. (It's f*cking everywhere)
Haven't noticed any MU stuff, but I don't watch much TV.
"This is what saturdays are made for!". Billboards, radio, tv, it's everywhere. makes me wanna puke.
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Must be.
Only logical reason as to why our AD has chosen not to run a single tv or radio ad promoting the upcoming K-State football season.
Of course in Kansas City, for all of us that have the good fortune to live here, this time of year we all get to experience the ku, MU, and now Chiefs onslaught of ticket sales propaganda for the next two months.
Great problem apparently we don't have.
:thumbsup:
No need, KSU sells itself. People that want tickets have them. We don't need to market our team as relevant like the flaw does.
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Well, using the infamous and always correct ChiTwnCat logic you must consider the following:
1. Spending money on any campaign to increase season ticket sales is money down the drain. Simply putting out a handful of generic annual "slogans" billboards and maybe a radio ad or two with the number to the ticket office on the bottom is enough. No need for the AD to be out there really pushing people to bite the bullet and buy season tickets. Tim Wesier isn't going to stoop to the level of a Jaime Pollard at ISU who communicates regularly with the ISU fanbase and is spearheading the charge of increasing their season ticket base. Simply put KSU selling 36,37,38,000 season tickets is enough, why bother trying to push that past 40,000 a year?? It's just so much easier to hope KSU gets plenty of walkup sales.
2. You will simply "dumb down" the profitability of your product if you say make those sections at the end of the upper deck family plan areas or price the tickets like the North Endzone. It's simply better to have those 2-3-4,000 seats empty for most games than to lower the price a little. It also serves to remind the team when they look up at those empty seats to play a little darn harder, so those seats will eventually be filled with adoring KSU fans. It's Timmy's "negative motivation" ploy and it's strongly backed by PI's resident athletic department spokesperson and knower of all things ChiTwnCat.
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Well, using the infamous and always correct ChiTwnCat logic you must consider the following:
1. Spending money on any campaign to increase season ticket sales is money down the drain. Simply putting out a handful of generic annual "slogans" billboards and maybe a radio ad or two with the number to the ticket office on the bottom is enough. No need for the AD to be out there really pushing people to bite the bullet and buy season tickets. Tim Wesier isn't going to stoop to the level of a Jaime Pollard at ISU who communicates regularly with the ISU fanbase and is spearheading the charge of increasing their season ticket base. Simply put KSU selling 36,37,38,000 season tickets is enough, why bother trying to push that past 40,000 a year??
2. You will simply "dumb down" the profitability of your product if you say make those sections at the end of the upper deck family plan areas or price the tickets like the North Endzone. It's simply better to have those 2-3-4,000 seats empty for most games than to lower the price a little. It also serves to remind the team when they look up at those empty seats to play a little darn harder, so those seats will eventually be filled with adoring KSU fans. It's Timmy's "negative motivation" ploy and it's strongly backed by PI's resident athletic department spokesperson and knower of all things ChiTwnCat.
We really nead ChiTwn to post here.
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I totally agree . . . we need a mouthpiece type on this board to set us all straight.
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With as thin as we run the athletic department combined with the prices that KSU fans will pay to see football and now basketball and the fact that we're in the home stretch of the "changing lives campaign", you'd think that we'd have a windfall of profit/capital that we could use for such things. I mean, everyone knows what Coke and Pepsi is and what it tastes like, but they still advertise. Actually, I wouldn't mind if we didn't spend a dime on advertising, just make BSFS and The Bram as fan friendly and nice as possible.
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son,
I agree with you. There needs to be more advertising.
storm,
Please tell me you aren't serious? We didn't even sell out Snyder's last game. Time to take your pride out of the equation and realize that KSU had a great reputation but it has slipped considerably. We don't sell out.
People talk about all the free advertising that we will get from the Auburn game. They only want to talk about the sugar coated love affair with KSU is god side of it. Let's talk about the 'we get our ass kicked and no one will want to spend a nickel on a ticket afterwards' perspective for a second. Do you see anyone going out to buy a season ticket if we get smoked 28-6 and the offense looks like crap at Auburn?
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People talk about all the free advertising that we will get from the Auburn game. They only want to talk about the sugar coated love affair with KSU is god side of it. Let's talk about the 'we get our ass kicked and no one will want to spend a nickel on a ticket afterwards' perspective for a second. Do you see anyone going out to buy a season ticket if we get smoked 28-6 and the offense looks like crap at Auburn?
Playing on national TV in the OOC (every year) is more about name recognition than selling season tickets. When ESPN runs their KSU/Auburn promos...they aren't just promoting a game, they're putting KSU's name in the minds of all ESPN viewers.
Not sure why I responded, since your "I miss Snyder" mini-rant really had nothing to do with this thread...but oh, well.
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then ESPN runs their KSU/Auburn promos.
Still trying to get it.... :'(
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rusty,
You really are reaching. I am all for playing better non conference teams when we are ready for it. We are nowhere near ready for it. Snyder finally made the move to play some better teams when he put USC and Cal on the schedule. I like Prince for the most part and think we will get to where we want with him. It isn't his fault Snyder left him with a pile or crap.
You are the one making comments that have nothing to do with this thread.
Point is KSU has been talking non stop about how great it will be if we win the Auburn game. None of them want to seemingly address the issue of fan interest if the kids go down to Auburn and get whipped.
Would do you think is more likely to happen...KSU go beat Auburn which causes people to buy season tickets or KSU spend money on advertising which causes people to buy tickets?
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I don't think we're playing that game to sell tickets. I think we're playing that game to get into the television sets of recruits.
I think any fan that is going to buy season tickets based on the outcome of the Auburn game is mentally challenged and shouldn't be allowed to buy tickets anyways.
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rusty,
You really are reaching. I am all for playing better non conference teams when we are ready for it. We are nowhere near ready for it.
Well, we aren't ready for the Big XII, then. Maybe we should take a sabbatical as an independent until we aren't pussies anymore?
Point is KSU has been talking non stop about how great it will be if we win the Auburn game. None of them want to seemingly address the issue of fan interest if the kids go down to Auburn and get whipped.
Huh? No one that says "beating Auburn would be great" has considered the possibility of Auburn kicking our ass? Are you serious?
Would do you think is more likely to happen...KSU go beat Auburn which causes people to buy season tickets or KSU spend money on advertising which causes people to buy tickets?
Is the goal of the Auburn game to sell season tickets? (catzacker already hit this)
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rusty,
Why would we not be ready for the Big 12? Even when Snyder's teams were good enough to play great non conference teams, we didn't and still posted double digit win seasons.
The Auburn game is about getting KSU's name on ESPN and a chance for a huge momentum booster. This thread was initially started about ticket sales so I gave my 2 cents on how the Auburn game could influence ticket sales. Sorry if you can't follow that.
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What's to advertise? What's the target audience for advertising season tickets for Kansas State Football? Is there a significant group of people out there in the greater K.C. area who are unaware that Kansas State plays football or offers season tickets? Anyone who would be affected enough by a billboard or a comercial to buy season tix who wouldn't have otherwise? Maybe someone who is going back and forth between buying ku/KSU/MU tix who could be swayed by that add? I agree with the gripe over family plans or other promotions to fill out the upper deck, and maybe bring a little life to it. However, if the AD is going status quo on ticket plans I sure don't see any need to advertise it. Maybe it's just me, I find the idea of advertising for college sports programs pathetic in general.
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rusty,
Why would we not be ready for the Big 12? Even when Snyder's teams were good enough to play great non conference teams, we didn't and still posted double digit win seasons.
I'm saying that if we aren't ready for Auburn, we aren't ready for Texas, Nebraska, Oklahoma, etc.
The Auburn game is about getting KSU's name on ESPN and a chance for a huge momentum booster. This thread was initially started about ticket sales so I gave my 2 cents on how the Auburn game could influence ticket sales. Sorry if you can't follow that.
I know that's what you were trying to say...it's just basically irrelevant and comes off as an excuse to whine about the Auburn game.
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killer . . . you must have been seperated from ChiTwn at birth.
That's fine, if they don't want to sell more season tickets than they already sell. It just seems strange that they prefer to have empty seats at games rather than do anything to try and fill them besides just hope the phone rings, or people show up and walkup and buy tickets. At the very least, make several sections of the upper level that are almost always with tons of empty seats a slightly cheaper ticket. I have seen nothing outside of shear speculation that tells me that KSU cannot sell 4 or 5,000 more season tickets and that it will cost copious amounts of money to do so. I have seen nothing outside of shear speculation that making a couple of upper level sections cheaper will somehow be a negative on regular priced season ticket sales.
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In the Topeka area - they are advertising for football season tickets and the KSU vs. ku game (it has JF talking) on 107.7 (have to listen to it at work)
There are also Bring on the cats billboards with the players running out of the tunnel picture on them. (Figures is holding American Flag and Ian is holding KS flag)
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I guess I look at the Billboards that KSU has put up over the last few years, and while they're certainly well done, they aren't exactly calls to action.
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I know that's what you were trying to say...it's just basically irrelevant and comes off as an excuse to whine about the Auburn game.
Agreeing with Rusty makes me want to stop being an alcoholic and get on the smack.
:yuck:
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Killer-
Somebody needs to tell Coke, Pepsi, Nike, Addidas they’re throwing money out the window. Most people know what a Coke tastes like and I’d be willing to bet most people know what type of tennis shoe they prefer. It’s because solid advertising works and it’s about expanding market share and staying ahead of the competition.
Say what you want about advertising dollars for sports teams being a waste of money.
Obviously, ku is getting some return on their investment. A 6-6 football team, with a losing Big XII record under the fat man has had almost a %25 season ticket increase since Sweet Lew took over and started marketing the football team. That's borderline amazing in my opinion.
This notion that everybody that wants tickets at K-State already has them and that there’s no potential to grow the base is well, absurd in my opinion. If the CEO of took Sprint took that attitude, I imagine it wouldn’t sit too well with the stockholders. Doing nothing isn’t an option in my opinion. College sports are big business, almost as big of business as professional sports. God, look at the onslaught from the Chiefs this year for their season ticket drive now that their not a 100% renewal for the first time in years.
When football is your economic engine that pulls the train, in my opinion you better be doing everything you can to capitalize on revenue. Doing nothing at all, seems to be a pretty strange, unorthodox tactic.
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Killer-
Somebody needs to tell Coke, Pepsi, Nike, Addidas they’re throwing money out the window. Most people know what a Coke tastes like and I’d be willing to bet most people know what type of tennis shoe they prefer. It’s because solid advertising works and it’s about expanding market share and staying ahead of the competition.
Say what you want about advertising dollars for sports teams being a waste of money.
Obviously, ku is getting some return on their investment. A 6-6 football team, with a losing Big XII record under the fat man has had almost a %25 season ticket increase since Sweet Lew took over and started marketing the football team. That's borderline amazing in my opinion.
This notion that everybody that wants tickets at K-State already has them and that there’s no potential to grow the base is well, absurd in my opinion. If the CEO of took Sprint took that attitude, I imagine it wouldn’t sit too well with the stockholders. Doing nothing isn’t an option in my opinion. College sports are big business, almost as big of business as professional sports. God, look at the onslaught from the Chiefs this year for their season ticket drive now that their not a 100% renewal for the first time in years.
When football is your economic engine that pulls the train, in my opinion you better be doing everything you can to capitalize on revenue. Doing nothing at all, seems to be a pretty strange, unorthodox tactic.
People like you were bitter during the DOD. I swear, you guys don't care about wins, just stupid crap like this.
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Ah, I think lots of people were concerned that KSU wasn't doing more to hook people into becoming season ticket holders during the DOD Fatty, and that thinking was correct on many levels.
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Killer-
Somebody needs to tell Coke, Pepsi, Nike, Addidas they’re throwing money out the window. Most people know what a Coke tastes like and I’d be willing to bet most people know what type of tennis shoe they prefer. It’s because solid advertising works and it’s about expanding market share and staying ahead of the competition.
Say what you want about advertising dollars for sports teams being a waste of money.
Obviously, ku is getting some return on their investment. A 6-6 football team, with a losing Big XII record under the fat man has had almost a %25 season ticket increase since Sweet Lew took over and started marketing the football team. That's borderline amazing in my opinion.
This notion that everybody that wants tickets at K-State already has them and that there’s no potential to grow the base is well, absurd in my opinion. If the CEO of took Sprint took that attitude, I imagine it wouldn’t sit too well with the stockholders. Doing nothing isn’t an option in my opinion. College sports are big business, almost as big of business as professional sports. God, look at the onslaught from the Chiefs this year for their season ticket drive now that their not a 100% renewal for the first time in years.
When football is your economic engine that pulls the train, in my opinion you better be doing everything you can to capitalize on revenue. Doing nothing at all, seems to be a pretty strange, unorthodox tactic.
People like you were bitter during the DOD. I swear, you guys don't care about wins, just stupid crap like this.
qft. Now looking back you think why didn't I just enjoy this??
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Because that's the way most K-Staters and KSU administrators think. Have one decent year across the board in athletics, 2003, play it for all its worth. Have a nice little run in football . . . no need to sustain it, when things head south just pull out that VHS from the 1995 KSU-ku game.
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I'm just curious as to where the money goes. We've turned a "profit" for a number of years now and that's either due to (a) creative accounting or (b) actual profit/capital reserve.
Yet we really haven't done any major expansions or renovations (no, I don't consider the Vanier facelift or the louge boxes major), and at the same time we've increased ticket prices in football and astronomically increased basketball prices for this coming season.
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We have enough season ticket holders that advertising for them now isn't likely to generate enough revenue to justify the expense. ku on the other hand has a LONG way to go to fill their stadium even at rawk bottom prices.
If anyone thinks the AD hasn't thought of this and decided why and why not to market season tickets they are dicksmack asshats. :popcorn:
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zacker . . . you're getting into ChiTwn cat theory that KSU has millions in unaccounted for/unreported expenses that somehow don't get put on KSU's EADA or NCAA Institutional Financial Reports.
Just like I will predict that on the EADA report for FY 2007 . . . it will show Gross Revenue outstripping expenses for FY 2007 by $10 million. (Of course I recognize that there isn't just $10 million dollars lying around after they audit the books).
1BigWillie . . . KSU adding another 5,000 season ticket holders would generate approx $1.6 million in ticket revenue per year. You're telling me that the campaign to get those people would cost more than $1.6 million, and that it would take $1.6 million a year in advertising to retain them as season ticket holders, and that not one of them would contribute a dime to the Ahearn Fund, buy concessions, game programs and KSU gear??
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We have enough season ticket holders that advertising for them now isn't likely to generate enough revenue to justify the expense. ku on the other hand has a LONG way to go to fill their stadium even at rawk bottom prices.
ku had only a few thousand fewer people per game last year than K-State. :rolleyes: You guys have proven in the good and bad times that your max is about 45,000 reliable fans. If you ever add to that stadium, you are fools.
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ku are fools for thinking about building a football complex when they are only a basketball school.
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SUPERFAN completely missing the point. Want to try again?
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SUPERFAN completely missing the point. Want to try again?
:ustupid:
apparently you don't get it my feathered friend :cheers:
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I hadn't heard KSU was thinking about expanding the stadium, although I hear talk of ku taking out the track and adding another 5-7,000 seats. When the big rivalry game with MU has sold out 1 time in the last 40 years, you've got to prepare.
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i can't wait to lol @ ku's attendance for that 4th ooc game.
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dax, I don't have any argument with the idea that something should be done to help fill t0.he upper deck. I'm not at all against family plans, extended recent grad plans, even straight cutting the prices on some of those seats while the demand for them is low. I would love to see any information that shows the impact advertising the availibility of season (hell even single game) tickets has on college athletics. I have to believe it is miniscule.
Wabash, this may be a difficult concept, but you are talking about completely unrelated products. Everything you said is completely irrelevant to the discussion of advertising for Kansas State University Football. You don't grow a college sports fanbase with advertising. You don't motivate them to purchase tickets with advertising. People didn't pack our stadium for years because of our awesome marketing blitz. We were very good, people came. We didn't sell out bball season tix last year because of our new advertising campaign. It's pretty damn simple. Put the money into things that will improve results on the field, that's what I want.
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Actually, there is very little difference between the pro and college model in terms of market potential.
All you have to do is look at what is going on right now with the Chiefs, widely considered to lay claim to one of the strongest fans bases in the country.
Expectations for this season are down and consequently season tickets are not sold out for the first time in over a decade. Their response is for the first time in years to run a major media campaign, offering creative packages and season tickets aimed at recouping revenue.
The Chiefs are one of the most profitable franchises in the NFL. They didn't get that way because they're a bunch of bumbling morons in the front office. Good advertising works. Just as it does in the college game.
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SUPERFAN completely missing the point. Want to try again?
Would you care to check the cost of a ku season fb ticket and a KSU season fb ticket? It's probably not even close. Nice try though...
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zacker . . . you're getting into ChiTwn cat theory that KSU has millions in unaccounted for/unreported expenses that somehow don't get put on KSU's EADA or NCAA Institutional Financial Reports.
Just like I will predict that on the EADA report for FY 2007 . . . it will show Gross Revenue outstripping expenses for FY 2007 by $10 million. (Of course I recognize that there isn't just $10 million dollars lying around after they audit the books).
1BigWillie . . . KSU adding another 5,000 season ticket holders would generate approx $1.6 million in ticket revenue per year. You're telling me that the campaign to get those people would cost more than $1.6 million, and that it would take $1.6 million a year in advertising to retain them as season ticket holders, and that not one of them would contribute a dime to the Ahearn Fund, buy concessions, game programs and KSU gear??
Yes Dax... adding another 5,000 season ticket holders would most certainly help KSU. Do you really think a corny TV commercial is going to strike deep into the hearts of 5,000 people and have them running to the phones to order season tickets???
The AD isn't out to lose money... Sometimes I think you really believe in your heart that Weiser and Co. are out to run KSU into the ground. I don't get it... I'm willing to listen but I'm far from convinced.
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The chiefs are a team that normally doesn't have season tickets availabe, and are offering new ticket plans/packages. Hence there is some reason to advertise (some thing new and/or not normally available). That is not the case with Kansas State Football season tickets. Advertising works when it has a purpose.
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i can't wait to lol @ ku's attendance for that 4th ooc game.
With that AD history, I'm sure it will be an accurate number. :rolleyes:
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zacker . . . you're getting into ChiTwn cat theory that KSU has millions in unaccounted for/unreported expenses that somehow don't get put on KSU's EADA or NCAA Institutional Financial Reports.
Just like I will predict that on the EADA report for FY 2007 . . . it will show Gross Revenue outstripping expenses for FY 2007 by $10 million. (Of course I recognize that there isn't just $10 million dollars lying around after they audit the books).
1BigWillie . . . KSU adding another 5,000 season ticket holders would generate approx $1.6 million in ticket revenue per year. You're telling me that the campaign to get those people would cost more than $1.6 million, and that it would take $1.6 million a year in advertising to retain them as season ticket holders, and that not one of them would contribute a dime to the Ahearn Fund, buy concessions, game programs and KSU gear??
Yes Dax... adding another 5,000 season ticket holders would most certainly help KSU. Do you really think a corny TV commercial is going to strike deep into the hearts of 5,000 people and have them running to the phones to order season tickets???
The AD isn't out to lose money... Sometimes I think you really believe in your heart that Weiser and Co. are out to run KSU into the ground. I don't get it... I'm willing to listen but I'm far from convinced.
LOL . . . if you read and understood everything I've been saying on this thread you would get it, but you don't and you didn't. I never said a TV commerical would be the soul reason that KSU would sell "another" 5,000 season tickets . . . that's something that needs to be put together in an intensive campaign of public visability i.e. public appearences, goal setting, communication, all spearheaded by the AD . . . and so far Tim Weiser just isn't the guy to do it. Oh, and a whole bunch of those things that I just mentioned, don't really cost all that much money. How many times has Tim Weiser ever stated a season ticket sales goal publically?? Never, to my recollection.
Oh, there are some people out there in the know who do wonder if Timmy is more interested in polishing his pennies than seeing KSU win anything of substance. I want to thank the guys on Wildcat Insider on KMAN for nearly ruining a keyboard, as they proclaimed monday that KSU is poised for "ANOTHER great sports year" . . . KSU hasn't had anything resembling a "GREAT" sports year since 2003, unless you call the Texas Bowl and the NIT and WNIT a "great" sports year.
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storm,
Please tell me you aren't serious? We didn't even sell out Snyder's last game. Time to take your pride out of the equation and realize that KSU had a great reputation but it has slipped considerably. We don't sell out.
Wins sell tickets not adds. Unless you through in buy one get one free passes but that is just bush league.
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The chiefs are a team that normally doesn't have season tickets availabe, and are offering new ticket plans/packages. Hence there is some reason to advertise (some thing new and/or not normally available). That is not the case with Kansas State Football season tickets. Advertising works when it has a purpose.
Are you saying we don't need to advertise because we always have tickets available?
LMAO
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The chiefs are a team that normally doesn't have season tickets availabe, and are offering new ticket plans/packages. Hence there is some reason to advertise (some thing new and/or not normally available). That is not the case with Kansas State Football season tickets. Advertising works when it has a purpose.
Are you saying we don't need to advertise because we always have tickets available?
LMAO
Lol.
So, teams that have lots of tickets available don't need to advertise.
Teams that have tickets available that used to not have tickets available do need to advertise.
Got it. :thumbsup:
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Are you saying we don't need to advertise because we always have tickets available?
Yes, that's part of what I'm saying. Could you not understand the larger point Rusty? People know they can get them and the details of their purchase haven't changed. Since there is no new information to share, the goal of the proposed advertising (as I understand it) is to inspire people who would not otherwise do so into buying season football tickets sheerly by the beauty and power of the advertisement. That seems highly unlikely to me. Hence the argument that advertising for it's own sake (especially for this product) is stupid and wasteful (and quite pathetic imo).
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Are you saying we don't need to advertise because we always have tickets available?
Yes, that's part of what I'm saying. Could you not understand the larger point Rusty? People know they can get them and the details of their purchase haven't changed. Since there is no new information to share, the goal of the proposed advertising (as I understand it) is to inspire people who would not otherwise do so into buying season football tickets sheerly by the beauty and power of the advertisement. That seems highly unlikely to me. Hence the argument that advertising for it's own sake (especially for this product) is stupid and wasteful (and quite pathetic imo).
Assuming everyone that would possibly buys tickets already knows where to get tickets and for how much is incredibly stupid. Assuming that those people wouldn't be influenced by advertising is equally stupid. Absolutely ridiculous. Furthermore, we should be creating new programs such as family packs or discounted tickets in the upper deck corners and letting people know about them. Do you think just accepting that we'll never have more customers is a good business plan?
You don't think ku's marketing ALL OVER Kansas City hasn't helped build their season ticket base? They have 38,000 season ticket holders now. (how many have we sold?) You think they sold that many because of the smashing success Mangino has enjoyed? Seriously?
They might pass us in attendance this year if not for the NU and ku games. It's because they market their largest market like crazy.
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Assuming everyone that would possibly buys tickets already knows where to get tickets and for how much is incredibly stupid. Assuming that those people wouldn't be influenced by advertising is equally stupid. Absolutely ridiculous.
Yes, I'm sure there are a significant number of prospective season ticket buyers who aren't aware that the Kansas State ticket office is the point of distribution for Kansas State football tickets. That would be an excellent focus for a campaign. Good point on that. We should probably run a parallel campaign advertising that Kansas State University is located in Manhattan Kansas. That way all our new season ticket holders might be able to find the stadium to watch their new found hobby. How many people do you know that started following a particular college sports program because of their superior advertising? I'm sure you know at least a couple.
Furthermore, we should be creating new programs such as family packs or discounted tickets in the upper deck corners and letting people know about them. Do you think just accepting that we'll never have more customers is a good business plan?
Thanks for reading up on the thread Rusty. Not sure how many times I can say I would like to see us be more creative with ticket plans in the upper deck. If we do that, there would be a reason to advertise it. The only thing I don't accept is that advertising alone creates more customers for college football programs.
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I don't think anyone was arguing that we should only put more billboards up or run more commercials. I think what people would like to see is more of an attempt to promote AND market KSU football. That would mean coming up with creative products/packages for season tickets and then finding the right/appropriate forums to display/advertise these products/packages. We seem to be satisfied with everyone knowing that KSU plays football during the fall and if they want tickets to call 1-888-CATS.
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Assuming everyone that would possibly buys tickets already knows where to get tickets and for how much is incredibly stupid. Assuming that those people wouldn't be influenced by advertising is equally stupid. Absolutely ridiculous.
Yes, I'm sure there are a significant number of prospective season ticket buyers who aren't aware that the Kansas State ticket office is the point of distribution for Kansas State football tickets. That would be an excellent focus for a campaign. Good point on that.
Is that what I said? Kansas City has gained 100,000 new residents in the last 5 years. I'm sure 100% of those people:
1) Have no interest in attending a college football game.
2) Realize Kansas State is a viable option for attending a college football game
3) Know the KSU ticket office phone number
4) Know KSU's website by heart
5) Know about the special North Endzone package
6) Know KSU has freaking tickets available for EVERY GAME.
Not to mention the side advantages of keeping KSU on the mind of people - advertising isn't all about seeing the results in immediate sales - it's about developing a brand recognition, too.
We should probably run a parallel campaign advertising that Kansas State University is located in Manhattan Kansas. That way all our new season ticket holders might be able to find the stadium to watch their new found hobby.
KSU (the University, not athletics) could definitely use more marketing in the KC area. But, I'm sure all potential students already know all there is to know about KSU. We should probably abandon our student recruitment program altogether.
How many people do you know that started following a particular college sports program because of their superior advertising? I'm sure you know at least a couple.
I definitely don't know anyone that became a KSU fan that way.
The only thing I don't accept is that advertising alone creates more customers for college football programs.
Well, no sh*t, Sherlock. Advertising alone doesn't create more customers for anything.
I don't think anyone was arguing that we should only put more billboards up or run more commercials. I think what people would like to see is more of an attempt to promote AND market KSU football. That would mean coming up with creative products/packages for season tickets and then finding the right/appropriate forums to display/advertise these products/packages. We seem to be satisfied with everyone knowing that KSU plays football during the fall and if they want tickets to call 1-888-CATS.
I agree 100%.
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Well, no sh*t, Sherlock. Advertising alone doesn't create more customers for anything.
I'm glad we can agree on that. Maybe we can work from there toward the hundreds of places I'd rather see KSU AD money go.
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So we've concluded that there's no money in selling tickets??
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ku had only a few thousand fewer people per game last year than K-State. :rolleyes: You guys have proven in the good and bad times that your max is about 45,000 reliable fans. If you ever add to that stadium, you are fools.
By "few thousand fewer people per game", do you mean based on our ACTUAL attendance and ku's ESTIMATED attendance figures? Or, do you simply mean that 10-15K is only a "few thousand". Just a quick point of clarification please.... Stadium photos of ku games make it painfully obvious that "announced attendance" is nowhere near the "actual butts in seats" figure. Further, how is it that your attendance numbers tend to land on such round numbers??? :rolleyes:
I do agree, however, that our "reliable fanbase" is about 45K or so and that any further expansion of BSFS would be a mistake.... If they do ANYTHING, they should add more limestone facades!!
:thumbsup:
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So we've concluded that there's no money in selling tickets??
Yes. No one has ever successfully spent money to make money.
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And the only way to get more people to buy tickets is to spend millions upon millions of dollars.
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So we've concluded that there's no money in selling tickets??
Yes. No one has ever successfully spent money to make money.
QFT
Time to re-write the text books.
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Is that what I said? Kansas City has gained 100,000 new residents in the last 5 years.
Real KSU fans from KC catch the game at Tanners.
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I've met casual KSU fans who still think the KSU football ticket is a "tough ticket". They might go to a game if they thought they could easily get a ticket.
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I've met casual KSU fans who still think the KSU football ticket is a "tough ticket". They might go to a game if they thought they could easily get a ticket.
That's the hilarious thing. I've got K-State friends I went to school with that have no idea that tickets are even available for the games. I talked to a guy I work with the other day that was absolutely convinced there was a "waiting list". And I'm not kidding.
This is exactly why the Chiefs analogy is relevant. For the first time since pre-Marty days season tickets aren't sold out and they're at the end of the waiting list. The response isn't to sit on their hands and just eat a huge chunk of revenue, the response is to run a massive media blitz, let the general pulbic know tickets are available and offer some creative season ticket packages.
This is pretty basic advertising and marketing stuff, here.
The reality is the vast majority of target audience aren't die hard sports fans that spend hours a week on internet message boards following the team and have the K-State sports website and ticket office number memorized by heart. To make the assumption that 1) the entire general fan base falls under that category and 2) that there is no potential for growth is really silly.
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Come on, those "Power of One" billboards clearly are a call to action for even the most casual of fans.
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I've met casual KSU fans who still think the KSU football ticket is a "tough ticket". They might go to a game if they thought they could easily get a ticket.
That's the hilarious thing. I've got K-State friends I went to school with that have no idea that tickets are even available for the games. I talked to a guy I work with the other day that was absolutely convinced there was a "waiting list". And I'm not kidding.
This is exactly why the Chiefs analogy is relevant. For the first time since pre-Marty days season tickets aren't sold out and they're at the end of the waiting list. The response isn't to sit on their hands and just eat a huge chunk of revenue, the response is to run a massive media blitz, let the general pulbic know tickets are available and offer some creative season ticket packages.
This is pretty basic advertising and marketing stuff, here.
The reality is the vast majority of target audience aren't die hard sports fans that spend hours a week on internet message boards following the team and have the K-State sports website and ticket office number memorized by heart. To make the assumption that 1) the entire general fan base falls under that category and 2) that there is no potential for growth is really silly.
ku basketball-only fans still think Allen Field house is a tough ticket, and that's why they've never been to a game. It's just a "casual fan" thing. They probably wouldn't go to the games even if tickets were available, IMO.
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Looks like the advertising train has started rolling!!!
http://kansasstate.scout.com/2/672926.html