when people think of ksu cats football, they immediately think of legendary head coach LHC Bill Snyder and our decade + of dominance, and BCS games, i.e.- the big boys of college football ('bama, usc, ksu, nd, etc)
when people think of west virginia, i don't think they associate it with anything but maybe the head basketball coach bob huggins.
so when we play against them, they don't see anything on the wvu sideline and they see a college football blue blood on our sideline.