Coaching staff, not the assistants, GA's or anyone noticed the eff up with the chains that gave OSU a first down?
5 million plus worth of coaches don't notice that huge screw up?
In the post game Snyder said he was given an explanation but couldn't remember what it was. I interpret this to mean what he was told was complete bullshit, but since the big xii fines any coach that says anything slight about the refs, he said he couldn't remember.
Obviously this destroys the talking point that the staff "didn't do anything" or "didn't know", so feel free to disregard this and carry on.
If they would have noticed
1. They would have gotten the officials attention when it happened
2. Would have insisted that they got it right
3. The officials would have huddled and fixed it because our coaches would have insisted on them recheck in
4. Snyder would have remembered whatever bullshit excuse he was given because he would have been furious; attention to detail yada yada yada