I voted #2. I live in a cultural mecca where a bunch of pretty good basketball programs exist, plus a bunch of people move into this area who like a bunch of other pretty good basketball programs. It sucks to have to see them wearing their teams' logos and tell them, "great game today! Are you going to go to the Sweet 16 next weekend?"
Then they are like, "It was awesome!!! Yes/no I am/ am not going. Did your Wildcats make it? Who beat them in the opening round?"
Then I am like, "No man, the Cats turned down a bid for the CBI. We sucked hard this year."
Then they usually follow it up with, "Isn't oscar Weber your coach? That's too bad."
(This is very similar to 4 or 5 conversations I have had in the past 5 days.)