They're all words for shame, with vexame also notoriously used by the press to describe scandals and war crimes under the previous dictatorship, thus adding to the hyperbole. The second says they suffered the worst defeat in history and features the same mostly black color scheme Folha uses in similar war crime/crimes against humanity type situations.
I mean, sheesh. Read a book for fucks sake, you rough ridin' troglodytes.