I mean, KU's ratings would smoke K-State's right? 810 would be dumb to not go after the squawks. Although I know I listen a lot less now that Bob Davis is no longer calling games RIP.
Maybe. I think there could be two things at play here...
1. 810 doesn't really have a flaghsip brand. Now they have one. IMG will push a ton of content, which is good for 810 because, let's face it, I think fifteen people listen to TJ Carpenter (if he's still on), and most of them probably tune in so their dogs have something to listen to so they feel like a human is talking to them when the person leaves the room.
2. Chad Boeger is a big KU guy. Big. He was going to do what he needed to do to make this happen. Also, he's not a great businessman, so even if there are penalties with Learfield, he'll pay them and just find a shady way to pay for it.