Several years ago, I remember Keitzman went on a rant after a caller wanted them to talk more KU, KSU, Mizzou and less Royals, and this was when the Royals were pretty bad/below average. Keitz said that regardless of how bad the Royals were, their ratings dwarfed any college team they put on the radio. Same with the Chiefs.
I would imagine that is exponentially more truthful now than it was then. I'm not surprised they pushed back on KU.
I could see 810 scooping them up, but I think that will be difficult to manage on their part. IMG and Learfield are going to have expectations that won't be met by sharing airtime on the same station, so there may be a situation where someone gets pushed to a sister station. Isn't their sister station something like Hot Talk 1510 or something like that?