The entire concept of bulletin board material is stupid.
Yes, it's ridiculous
I just hate the way it sounds... "bulletin board material." It's too cliché
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"At first we weren't very excited to play, but then that guy said something and we got fired up."
"When we were down in the 3rd quarter, I remembered what they guy said and that motivated us to play harder and win this game."
I mean, give me a break.