Phase Two: East Stadium Renovation - Gut KU Memorial East Stadium and push lower concourse level out considerably. Exterior takes design and look cues from Spencer Museum of Art (see below). Extend East Concourse to the North ensuring connection into the North Endzone Lower Concourse. The goal is to allow someone to walk around the under the entire seating infrastructure without having to step outside. Push concourse up to allow for all new concessions and restroom infrastructure on top for the upper level. If money is an issue don't extend exterior outer walls to the upper concourse. To fill that exterior place a low density LED video capable screen across the entire length of the East Stadium. The type you see incorporated into the outfield walls of MLB stadiums these days. No high density LED video board on the exterior, this isn't Vegas. Use board to run tastefully created videos of KU football highlights and legends on game days. This fills the open gap between the new lower concourse outer wall, covers the infrastructure for the new upper level concourse and saves some bucks on concrete-steel and stone.
Interior concourse is obviously all new fan accommodations. Move original Memorial Stadium plaques to a center piece atrium type display, and incorporate the story of the construction of the stadium engraved in stone below the plagues. Exterior boasts tasteful backlit Jayhawks. Use tasteful LED lighting in the upper levels to accent the stadium infrastructure and shadows at night.
All concourse interior incorporates LED signage and fan information boards.
The East stadium seating areas remain largely untouched. Ingress/egress to upper levels is redone, multiple high capacity elevators are incorporated into the design
