I don't care about the kneeling. I'm over it. I just roll my eyes and get excited for the games. Since I started out in advertising, things like this interest me. So I guess I do care about how this affects the NFL financially. Viewership is down 30% over the last 10 years. Lots of things go into play with those numbers, but I want to know why? Sorry for thinking out loud with a few k-state buds.