the insane amount of compliments that other coaches throw at him publicly should tell you the answer.
I mean, did you see how Bo Ryan went after Coach K for using rent a players? Why did he do that? Because Coach K just Aplha'd him and won the national title. K is better than him and will keep kicking his ass so Ryan had to take a shot at him because he was frustrated realizing he will never be able to beat him. When you know you own some beta, you compliment his face off to others, mock him to your peers.